Research Director, Inc. Presents Exclusive April PPM Analysis For New York, L.A, Chicago, S.F., Dallas

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Top-5 Markets


Ah, APRIL. A time of renewal. A time when the cacophony of songbirds greets the morning sun, when the boys of summer return to their verdant fields of play and a time when PDs across the nation ask the immortal question: “What the hell just happened?” This is where we step in. By “we,” we mean The Ratings Experts from RESEARCH DIRECTOR, INC., along with the algorithmic alchemists from XTRENDS. We parse the data to bring you the results of the most recent NIELSEN PPM survey. A time period defined by the parameters of March 29 to April 25, which is where our journey begins.


NEW YORK: Another Lite Moment


For the ninth consecutive survey, iHEARTMEDIA AC WLTW (LITE) stood atop the 6+ charts (8.4-8.5) and saw its lead over its next closest competitor expand as #2 ENTERCOM Classic Hits WCBS-F ended a three-book run (6.3-6.1). EMMIS Urban AC WBLS moved up to third place despite a small loss (5.9-5.7). This also pushed ENTERCOM News WINS-A back to #4 as it reported on its lowest share since SEPTEMBER (6.2-5.5). iHEARTMEDIA Top 40/M WHTZ (Z100) remained at #5 (4.8-4.9). Baseball was very, very good to ENTERCOM Sports WFAN (THE FAN), which had its best offensive production since DECEMBER to move up five places to #8 (3.1-3.9). The METS also provided lift for iHEARTMEDIA Talk WOR-A, which moved up to #15 with its best book since JUNE (1.9-2.5).


Though it was off slightly, WLTW maintained its commanding 25-54 lead over the rest of the field. The station was over three shares ahead of its cluster mate –- WHTZ -– which moved up to #2 with a small increase. WCBS-F slipped back to #3 as it returned all of last month’s modest increase. EMMIS Top 40/R WQHT (HOT) had its best performance since JULY to move up to #4. WBLS stepped back to #5 with its lowest share in over a year.


WHTZ had its best 18-34 share in over a year and doubled its lead over the new #2 station, which was WQHT. HOT moved up to #2 with its highest total since OCTOBER. SBS Tropical WSKQ (MEGA) dropped to #3 with a slight loss and was tied with WLTW, which took two steps forward with its best Frosty-free share in over a year. iHEARTMEDIA Urban WWPR (POWER) slipped back to #5 with a flat performance.


The top three stations 18-49 were unchanged from last month. WLTW was up again and maintained its two-share advantage over #2 WHTZ. WQHT repeated at #3 with a slight increase while WSKQ moved up to #4 just by being flat. WWPR remained tied at #5 but had a new partner in WCBS-F, which dropped back from #4.


LOS ANGELES: KOSTing Along


This was the second straight 6+ victory for iHEARTMEDIA AC KOST. The station also had its best reindeer-free share in over a year (5.9-6.0). iHEARTMEDIA Hot AC KBIG (MY FM) remained a close #2 (5.7-5.7) while two stations were a bit farther off the pace at #3. ENTERCOM Classic Hits KRTH (K-EARTH) remained in place (5.0-4.8) and shared the same orbit with ENTERCOM Rhythmic AC KTWV (THE WAVE), which moved up thanks to its best book since SEPTEMBER (4.7-4.8). iHEARTMEDIA Top 40/M KIIS (KISS) slid back to #5 (4.7-4.5) and was just ahead of ENTERCOM Adult Hits KCBS-F (JACK), which posted its biggest share in over a year (3.8-4.4).


Like hearts, ties were meant to be broken (your deep thought of the day). Last month KBIG and KOST shared the 25-54 limelight. This time KBIG was left alone at the top as it ended a two-book slide. KOST slipped back to #2 despite a slight increase. KCBS-F zoomed up to #3 with another “best book in over a year” performance. Three stations were wrestling over the check at #4. KIIS remained in place with a slight decrease while KRTH moved down a spot with a slightly larger decrease. UNIVISION Spanish Contemporary KLVE (K-LOVE) took two steps forward as it regained all the share it lost last month. SBS Regional Mexican KLAX (LA RAZA) ended a strong three-book run and dropped five places to #10.


A new tie was forged atop the 18-34 leaderboard. Last month KOST led the way. The station was flat this time, which provided an opening for KBIG, which moved up two places as it regained about half of last survey’s big loss. KIIS slipped back to #3 with a small decrease. MERUELO Urban KPWR (POWER) remained at #4 with a slight decrease but was forced to share the stage with its arch rival – iHEARTMEDIA Urban KRRL (REAL 92.3) – which moved up from a tie at #8 with its highest score since OCTOBER. KTWV landed its largest share since AUGUST to advance to #6. ENTERCOM Top 40/M KAMP (AMP) fell seven places to #12 with its lowest total in over a year.


The top three stations repeated –- in order –- 18-49. KBIG was #1 for the fourth straight survey as it rebounded from a down book. KOST returned at #2 with a slight decrease while KIIS was again #3 despite a small loss. The two stations previously known as #7 had strong showings this time. KCBS-F moved up to #4 with its highest share in over a year. KLVE advanced to #5 with a small increase. It was tied with KTWV, which did not budge from that position despite a slight increase. KRTH fell three places to #7 with its lowest share since NOVEMBER while KRRL moved up four slots to a tie at #8 with its highest mark since OCTOBER. KLAX fell from a tie at #5 to #13.


CHICAGO: V Does It Again


iHEARTMEDIA Urban AC WVAZ (V103) remained in cruise control. The station captured the 6+ event for the fourth book in a row (6.1-6.1) and continued to lead the rest of the pack by over a share. HUBBARD Hot AC WTMX (MIX) remained at #2 (5.1-5.0) but was forced to share the moment with UNIVISION Regional Mexican WOJO (QUE BUENA), which moved up from a tie at #5 with its fourth up book in a row (4.2-5.0). ENTERCOM News WBBM-A slid back to #4 (5.1-4.9) while HUBBARD Classic Rock WDRV (THE DRIVE) remained at #5 with what was easily its best book in over a year (4.2-4.6). CUMULUS Classic Hits WLS-F was up for the fourth book in a row (3.5-3.8) as it moved up to #6. ENTERCOM Rhythmic AC WBMX (JAMS) had its lowest share in its new configuration as it fell from #4 into a three-way tie at #7 with ENTERCOM Country WUSN (US 99) (3.9-3.5) and WEIGEL AC WRME (ME TV) (3.5-3.5).


WOJO had its 25-54 mojo working as the station took control of the demo with its highest share in over a year. WTMX remained at #2 with a slight increase while WVAZ moved up to #3 as it regained a portion of last month’s huge decrease. The previous market leader in this demo – WBMX – fell to #4 as it posted a format low share. WDRV held steady at #5 with its highest share in over a year. CUMULUS Alternative WKQX also had its best outing in over a year to move up to #6.


If we go all the way back to the HOLIDAY book, we would see that WOJO was #9 18-34. The station has been on a serious roll since then and this time landed at #1. WBMX ended its three-book stay at the top as it dropped back to #2. JAMS was also almost a share off the pace. iHEARTMEDIA Top 40/M WKSC (KISS) moved up a couple of places to #3 with its highest share in exactly a year. WKQX advanced from a tie at #8 to #4 as it ended a two-book slide. iHEARTMEDIA Urban WGCI fell three spots to #5 as it ended a two-book surge. WDRV was up to #6 with its best showing in over a year. 


It was a three-for-four month for WOJO as the station also captured the 18-49 flag with its best showing in over a year. That brought an end to WBMX’s three-book stay at the top. It dropped back to #2 where it was in league with WTMX, which moved up a spot. WKSC also moved up a spot – to #4 – with its best outing since SEPTEMBER. WDRV – which as recently as JANUARY was #11 – cracked the top five with its highest share in over a year. WKQX was close behind at #6 while WGCI fell to #7.


SAN FRANCISCO: Speak Softly …


… and carry some big ratings. As is usually the case, spoken-word radio is the medium of choice for those who are 6+. KQED INC. N/T KQED was a dominant #1 for the fourth book in a row (8.9-8.4). ENTERCOM News KCBS-A was in its customary #2 position (5.6-5.4). And then came the rest. iHEARTMEDIA AC KISQ (THE BREEZE) remained at #3 (4.4-4.6) while iHEARTMEDIA Top 40/R KMEL repeated at #4 but with its highest share in over a year (3.9-4.1). Baseball is back, which means CUMULUS Sports KNBR-A is again part of the conversation. The station had its best outing since MAY (2.9-3.8) to advance six bases to #5 where it was tied with BONNEVILLE AC KOIT (3.7-3.8). BONNEVILLE Top 40/M KMVQ (NOW) slipped to #8 as it ended a four-book surge (3.8-3.4).


Though KQED had its lowest 25-54 share since Santa was in town, the station managed to win the demo for the fourth straight survey. ENTERCOM Hot AC KLLC (ALICE) was #2 for the fourth book in a row with a slight decrease. KMVQ repeated at #3 with a small decrease while KMEL became the lone occupant of the #4 position with a slight increase. Its former partner – iHEARTMEDIA Top 40/M KYLD (WILD) – slipped back to #5 with a flat performance. 


For the seventh book in a row, KMEL dominated the 18-34 arena. The station was up slightly this time but saw its lead over #2 KYLD shrink to a mere share and a half because WILD had its best book since DECEMBER. KMVQ moved up to #3 with its highest total in over a year while ENTERCOM Rhythmic AC KRBQ (Q102.1) fell back to #4 with a small decrease. iHEARTMEDIA Hot AC KIOI (STAR) remained at #5 but with its lowest score since DECEMBER. KOIT ended a rather severe three-book slide as it jumped from a tie at #12 to #6.


KMEL was your returning 18-49 champion as the station posted its largest share in over a year. KQED repeated at #2 but what had been a slim margin between the two stations ballooned to over a share. KLLC returned at #3 with a small decrease but was forced to share with KMVQ, which took a step forward thanks to a slight increase. KISQ returned at #5 with a slight decrease and was joined by KYLD, which moved up from a tie at #7 with a slight increase.


DALLAS-FT.WORTH: It’s All In The Kiss


One would be tempted to say that iHEARTMEDIA Top 40/M KHKS (KISS) is back to where it once belonged. The station was #1 6+ for the fourth book in a row and posted its best share in over a year (6.0-6.7). iHEARTMEDIA Classic Rock KZPS (LONE STAR) returned at #2 with its best outing since MAY (5.2-5.5). CUMULUS Country KSCS moved up to #3 with its best performance since DECEMBER (4.3-4.5), which pushed ENTERCOM Classic Hits KLUV (K-LOVE) back to #4. K-LOVE had its lowest total since NOVEMBER (5.0-4.4). CUMULUS Country KPLX (THE WOLF) slipped back to #5 (4.4-4.3).


It was another big 25-54 month for KHKS. The station was #1 for the fourth straight survey and posted its largest share in over a year. KZPS rose two spots to #2 with its best showing since DECEMBER but remained more than a share off the lead. CUMULUS Sports KTCK-A (THE TICKET) had its best outing since MAY to move up four places in the standings to #3. KSCS remained at #4 with a flat performance and was partnered with ENTERCOM Adult Hits KJKK (JACK), which fell back from #2 as it ended a strong two-book surge. iHEARTMEDIA Active Rock KEGL (THE EAGLE) remained roosted at #6 with a flat book but was sharing the nest with UNIVISION Regional Mexican KLNO (QUE BUENA), which fell from #3.


The 18-34 arena remained KHKS’s domain though the station “only” posted its best number since JUNE. Still, it was #1 for the second book in a row and bested #2 SERVICE Urban KKDA (K104) – which regained some of last month’s loss – by almost two shares. KEGL had its best showing since DECEMBER as it soared from a tie at #7 to #3. KSCS took one step upward to #4 with its highest mark in over a year. KLNO fell back to #5 as its three-book surge came to an end. It was tied with iHEARTMEDIA Hot AC KDMX (NOW), which moved up despite a slight decrease. URBAN ONE Top 40/R KBFB (THE BEAT) had its lowest share in over a year as it dropped from #2 to #9.


Make it four 18-49 wins in a row for KHKS as it landed its largest share since JULY. KEGL returned at #2 with a slight increase but was a share and a half off the lead. KZPS earned leap o’ the month honors as it moved from #10 to #3 with its best book in over a year. KDMX took two steps forward to #4 just by being flat while KSCS slipped to #5 with a small decrease. KJKK had its first down book since the elves were in the control room, which sent the station from #3 into a three-way tie at #6 with KLNO and KKDA. KBFB fell from a tie at #4 to #12 with its lowest score since SEPTEMBER.


Round one of our exclusive ratings analysis is now official. The Ratings Experts from RESEARCH DIRECTOR, INC. will now avail ourselves of the facilities as we prepare for round two. This will focus on HOUSTON, WASHINGTON, DC, PHILADELPHIA, ATLANTA, and BOSTON. Please make a note of it.


E-mail: sallan@researchdirectorinc.com

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