Patreon Introduced Lens

Patreon introduced Lens, a new feature in the Patreon mobile app that creators can use to “bring patrons behind the scenes”. The purpose is to easily enable creators to share exclusive, behind-the-scenes content with their patrons.

Every creator has a behind the scenes. Behind each song, novel, video, comic, or painting lies a magical and creative journey. Patrons love to see this process – the unpolished work, the messy studios, the spur-of-the-moment inspiration. While creators regularly share this journey on Patreon, we wanted to make it easier than ever to do it on the go.

The Lens feature is only accessible via the Patreon mobile app – not on the website. It was intended to be used quickly and easily so you can show a work in progress without disrupting your creative flow. Use Lens to capture photos and videos to share with your patrons. Photos and videos are displayed in a series so creators can show progress.

The interesting thing about Lens is that all content disappears after 24 hours. Patreon says this allows creators to “deliver authentic unedited content without worrying about taking the perfect shot.” I can see where this kind of content – that can only be viewed within a set time limit – would be attractive to patrons.

Podcasters could potentially post photos of their microphone, mixer, and/or studio. Or, they could record a short video of themselves talking while recording an episode. If you edit your own podcast, you could make a Lens photo or video of the waves in your recording software.

Your patrons who have the Patreon mobile app will receive notifications of the new content and can view your Lens anytime by clicking on the circular image at the top of your page in the Patreon app. Patreon points out that not all of your patrons will use the Patron mobile app, and suggests that you make a post to let your patrons know about your plans to use Lens.

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