Jacobs Techsurvey 2018 Data Nugget At WWRS 2018 — How Strong Is Sirius/XM?


Fred Has Must-Know Facts About Your Listeners For You

JACOBS MEDIA’s TECHSURVEY 2018, which will have its debut at the upcoming WORLDWIDE RADIO SUMMIT 2018 at NOON on THURSDAY, MAY 3rd, consists of more than 64,000 respondents representing well more than 500 radio stations across NORTH AMERICA.

The surveys were completed in JANUARY and FEBRUARY. THE JACOBS MEDIA team has been busily compiling the data and searching for new insights. Here’s a sneak peek at one of the key data points from the study:

Satellite Radio Keeps Growing With Each Passing Year

JACOBS MEDIA Pres. FRED JACOBS, who will present TECHSURVEY 2018 at WWRS 2018, commented, “Our Techsurveys have tracked the rise of satellite radio, from our first study in 2005 when the service was very fledgling, through the next year when SIRIUS signed HOWARD STERN.  From there, it’s been impressive growth.”

This year’s JACOBS TECHSURVEY, presented by CAPITOL RECORDS, takes a deeper dive into satellite radio – the types of programming subscribers enjoy, the Net Promoter rating, and other key questions broadcast radio need answered. 

JACOBS concluded, “Satellite radio has come a long way since those days when SIRIUS and XM were two different companies.  Today, they’re a force to be reckoned with.

“Please join us for the full presentation at the WORLDWIDE RADIO SUMMIT 2018 in HOLLYWOOD MAY 2, 3, and 4 with the TECHSURVEY 2018 reveal on MAY 3rd at noon. Hope to see you there.”

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