AIRE RADIO NETWORKS, the official radio network of SPANISH BROADCASTING SYSTEM (SBS) has named BLANCA NAVAS VP/Affiliate Sales. NAVAS, will spearhead the networks’ syndication strategy, manage affiliate relations and expand the footprint of AIRE and SPANISH BROADCASTING SYSTEMS radio programming as well as LAMUSICA’s digital and live music content.
AIRE RADIO NETWORKS EVP/National Radio Sales ELISA TORRES commented, “BLANCA has successfully pioneered the launch and execution of a number of programming and distribution strategies in the Hispanic marketplace. Her invaluable skillset will complement the continued growth of AIRE, SBS and LAMUSICA’s content portfolio. We are excited to have BLANCA on our team.”
Prior to joining AIRE RADIO NETWORKS, Navas was ENTRAVISION Dir./Syndication And Affiliations. NAVAS held similar roles at PRISA RADIO/GLR NETWORKS, RADIO DISNEY, CITADEL MEDIA EN ESPAÑOL and ESPN DEPORTES.
NAVAS added, “I’m thrilled to join AIRE RADIO NETWORKS and SPANISH BROADCASTING SYSTEM, home of the some of the most iconic multimedia properties and programming in the business. I look forward to working with the team and affiliate partners on developing and creating compelling content that engages Hispanic consumers across multiple touchpoints.”
NAVAS will report to AIRE RADIO NETWORKS EVP/National Radio Sales ELISA TORRES.